The SKIN campaign was inspired by many things. Firstly for my passion for cultures and traditions, secondly to break up the trend of having brands with clothing dressed on only lighter skinned models.
I wanted something for everyone: men, women; from every background. I played on the theme of marriage as you can tell by the names of the hijabs. The word, marriage, is all about bringing entities together. This is what SKIN is about.
For EVERYONE.
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